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I think that's the easiest bit to explain. If the panel was designed to be exactly the same width as the space form edge of blue stripe to edge of blue stripe there would be absolutely no margin for error when it came to applying the panel to the shirt. That would mean if the panel wasn't...

I guess. Or, better still, individual white lettering as per the 'keeper shirt.

You're not quite comparing apples with apples there - if that logo was red I doubt they'd have taken that approach.

We've been down this road before. I pointed out to you that there are plenty of reports of Nike driving improved working welfare, but I get that it doesn't suit the "bash the big corporate" agenda of many (I'm not saying you) to concede such points. Are Nike any better or worse than Adidas or...

Looks like black shorts.

I think i've seen you repeat the line I made several times now, so it's time to respond to it. What criteria would you set to determine whether a shirt is successful or not? I can't think of too many beyond: - How many does it sell to fans. - How much money does the kit / deal with the kit...

That's not right though. The home kit has broader stripes, so the sponsor panel has been extended to meet the white stripes. If you cut it short to meet the preceding white stripes you'd actually be cutting off some of the wording of 'American Express'. The only way it would work, more nicely...

We weren't expecting this were we: "The new Nike home shirt, which is exclusive to the Albion, will be worn for the next two seasons."