Another good and quick read including the mind-blowing stat that SMS/text revenues for mobile providers are in the region of $100bn a year, a figure that is now falling significantly -...
Indeed.
But Whatsapp is platform independent so, for example, you can send a message to 20 people simultaneously regardless of what phone type they have - iPhone, Android, Windows Phone and even Blackberry. This really comes into its own for pictures where, if a recipient doesn't have an...
The reasons FB bought it are obvious:
- kids deserting FB in number - it's not as cool when Mum, Dad and Gran are on there
- FB having little stake in the growing private messaging area.
It's a defensive play, as was the take out of Instagram to ensure that no matter how people are...