You're a dog with a bone with this one.
For 99.9% of people that ticket refund will be going back to the club at some point ANYWAY.
5 adults going up together in a car can each put £15 toward the travel cost meaning they have a kitty of £75 for their day out. This is achieved as they'll have...
I still don't really get what you're saying. The club would get £15 per ticket if they didn't do this. The £15 that each person gets back they would no doubt spend anyway at some point, regardless of whether their ticket is free. So even though the e-cash is spent within the club, it's likely...
The club will be getting the £15 back...what you think if they gave each person £15 back in cash they wouldn't get that back at some point!?
It's £15 off the trip whichever way you want to look at it whether it's off the travel or off the ticket. It's only hollow if you want to be cynical about it.
They've not announced the loyalty points yet. Wouldn't be surprised that a free ticket = 0 loyalty points to avoid 2000 ticket purchases and only 400 at the game...