No I am not forgetting that.
I am saying that people can't moan at cost cutting, and expect Tony to keep losing money, yet not put up season ticket costs.
Well yes, but people moan enough about that.
Make anyone redundant... moan.
Cut costs on food quality... moan.
Reduce the playing budget... moan.
Put the price up... moan.
Yes, let's just expect Tony to lose more.
Why not ? Surely their costs have gone up ? As we are capped by FFP ( and why should Tony pay more anyway ), then no price rise means cost cutting, and probably a reduced playing budget.