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But that's what happens when you try to slow play transfers for so long to get maximum value. I agree things have moved on since then and I think the club learned many lessons in the first few years of the Bloom era. The setup we have now is a direct result of precious failures like losing out...

Rewriting history there. We could've had Ward signed at any point in the month before he signed for Burnley but the club left it late to tie him down. Burnley only came in for him because their original target fell through.