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You've made my point more accurately and eloquently for me. Nothing more than an ego trip for Mr Cellino.

Am sure that in the Albion accounts we made £2.5m from live TV revenue the last play off season and only £500k last season for being on TV significantly less, and that despite getting £2.5m in play off season we weren't on TV as often as Leeds. 4,000 at an average price of £20 is only £80k so...

Yep but Cellino isnt doing it for the right reasons. He's not standing for disruption to fans he's just doing it for the publicity. They must be on TV 10-15 times a season which is worth about £4m a season extra to them so he will back down...

Groundhog Day.

If anyone in football is bonkers enough to actually stand up to Sky no matter what the consequences then it's Cellino. This could be an awesome binfest.