Absolutely. If they want to imply that it is free as part of the ticket price (which for all intents and purposes it is) then really they need to hammer home that travel is included within the ticket price, rather than travel being free on production of a ticket. My original point however, is...
The below is from the Fans Guide - you can see the whole thing here https://www.brightonandhovealbion.com/siteassets/201819-images/pdfs/fan-guide-revised.pdf
FREE TRAVEL
FREE TRAVEL SERVICES
Brighton & Hove Albion Football Club offer home and away fans free travel on buses and trains within...
Please correct me if I am wrong, but Seagull's Travel is the only subsidized way of getting to the ground that isn't free. Though it is mentioned (briefly) in the fan guide, it isn't mentioned in the club's access guide...