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I did promise to share their response: Thank you for your email and feedback. At present we can only direct you to our 'Football League re-brand explained' article which may help in providing some more background to the change. That can be viewed here...

Dear Football League What a dreadful waste of money whatever it is you have paid the marketing agency for this. I never want to hear how much this cost you to try and imitate the money mad Premier League. Your current logo is unmistakably the English Football League. Your new corporate logo...