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The vast majority of emails are NOT even opened. The vast majority of letters delivered in the post ARE opened. These are facts and the reason why many prefer direct mail over getting sandwiched between spam in someone's junk box.

Not what? From the print industry?

Agree. The club will have spent a decent amount to get his letter out. It's a nice touch and those moaning about their name not being on it should get a life!

The non personalised salutation is clearly down to 1 letter per address rather than 1 per season ticket holder. Anyone in the industry knows that this sort of mailing is proofed and signed off by the client and therefore it's their request and not the doing of the mailing house.