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Depends on the follow up. If it's a follow up to confirm the initial delivery arrived safely and the cat food was satisfactory for the purpose it was bought for, then yeah that's fine. If it's a follow up 6 months later to ask if I want to buy another bag, then it starts getting a lot more...

Yep, gone and checked and you're correct. But the soft-opt-in rules have been tightened and are actually impacted by other rules within GDPR and PECR. The soft opt in guidance states clearly that you can only use the soft opt in if the customer was given a clear option to opt out at the point of...

I think you need to read the rest of my post then. I talked around it a fair bit, but where I got to was that *if* the follow up call in 6 months can be described as legitimately related to the original purchase, then it'd (probably) be ok. But I think it's a massive grey space because in a lot...

The council (and NHS) approach to the DPA was overly cautious IMO. As will be their approach to GDPR.

Oof, now you're getting into areas I'm less certain of. Where I work that's not a scenario we need to consider. In theory, I think GDPR just flat out kills cold calling of any sort given cold calls, by their very definition, don't have prior explicit consent. For the sales follow up, I suspect...

On a related note, but a little tangential to previous replies: There's a lot of folks out there who are getting the new "Right to Erasure" (aka "Right to be Forgotten") wrong as well. Anyone who thinks this right means you can force a company to delete anything and everything that company has...

Someone at your company doesn't know what they're talking about when it comes to GDPR. It's a shame they appear to be in charge of getting the company ready for GDPR, as the approach you describe sounds more likely to get them *into* trouble than avoid it. The reason for the variation in...