Football fans shouldnt buy the Sun, as the Sun treats footballs fans as scum. Hopefully their circulation will be hit for a while again, I doubt it though.
Think of this: Your family member died going to a football match in a horrific way. The following few days the blame is not only put on the crowd, which included your loved one, but then they were cast as scum by newspapers (especially the most popular paper The Sun). For 23 years you know this...