What my point is without hitting "on goal" there is no point in taking a lot of shots. I believe this is a result of the slow movement of the build up towards goal and because Albion shooters seem to panic more when they finally get their chance to shoot and have more defenders in front of them.
Are those "on goal" shots or shots that go wide or over the top. We are very good at sending a large percentage of shots near the goal but not "on goal."