I'm not convinced Villa will be the big threat next year, should they come down. Their current first team is the weakest in the premier league by some distance. They would be struggling in the championship this year. The tone at the club at the moment is one of apathy. Their owner isn't known...
Someone at the club says that in every window. It's part of the game.
"ooh you're desperate for a player, I'll add 20% to the wages/fee"
"eh, we're not panicking yet, so screw your 20%"