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I don't know, my gut feeling is to agree with you that people aren't that pliable - but you'd think Barber et al have done their research. A lot of people from that demographic bought tickets in the first couple of years at the Amex (certainly in my experience, I also work with a lot of...

I wasn't talking about age at all until you brought it up. It's aimed at middle-class people with families and disposable incomes who not only aren't necessarily massive Brighton fans but possibly not even massive football fans. It is trying to make them feel that by parting with their money...

Pretty sure dad buys the tickets.

I don't think people who have been regulars on NSC for 10+ years are the target audience of these types of things.