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I think you over value stadium naming rights. They have global offices in Singapore and Monaco. And let's face it there are Solicitors, they can afford it.

Firm with very strong local history (more than American Express for example) and I suspect fans will refer to it as Bramley-Moore Dock anyway. .. but that's snobbery for you. Our stadium is named after an piece of American plastic and doesn't have an official non sponsored name either.