I'm not sure I buy the TV money argument; if there was no TV money then there would be wage and transfer fee deflation for players across all clubs. So we would be competing based on gate receipts and commercial revenue and league standings would probably be about the same as they are now.
And the crucial point is that you were selling a pair. I have put my single seat on the exchange 3 times in the last 2 seasons (WSU) and it has never sold