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I didn't say the author did - my point was that the survey is pointless. So lets say "consumer perception" and "brand management" is important in football - if Palace's marketing and brand management were better than BHA's would you switch to watching them ? Of course not. In football - and most...

After over 30 years in the industry she's beginning to see what a con marketing really is - as I've always said "marketing is just fluff". Here's a good example - Easyjet claiming their flights are carbon "neutral" ( other airlines claim the same ) - something you've claimed in the past to...

Sorry but I won't be completing it - when a football survey had phrases like "consumer perception" and "brand management" in it, I immediately turn off - just throw away marketing tosh ( and Mrs WS does actually work in marketing and agrees with me ). A vast majority of fans support a club not...