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The answer (for you) is yes. You’re welcome.

Quite. Anyone reading this would think why would I want to involve myself with that miserable cynical old fart brand.

You’re answering a slightly different question. You said consumer perception and brand management are tosh. At the simplest level, surely it is important if a brand has a good or bad rep? That is, it’s not tosh.

No of course I wouldn’t switch to another club. But marketing and brand management isn’t really aimed at me. It’s very important to the club, their sponsors and markets beyond us though . If the club had a difficult brand then we might not get the sponsorship deals we get.

Your wife works in marketing and agrees consumer perception and brand management is “throw away marketing tosh” Interesting, surely these ideas are the foundations of good marketing?

I’m not exactly really sure where to start with this but I’ll start with the bolded text…..who said this? Certainly not the author of the survey.

Done.