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And fairly bog-standard straightforward to scale up the supply chain to cope with demand in a manner befitting a Top Ten EPL club I'd have thought :shrug:

A smarter retail department would have opened an outlier Mitoma-centric store in Tokyo. But nope, club's efforts are confined to dipping a puny toe in the water with a half-arsed semi-shop in Churchill Square. Zero ambition

The club merchandising dept thought far smarter on its feet when it only had that small but perfectly formed shop in Queens Road in the Withdean era

Club has really dropped the ball on this aspect of their operations sadly. Badly in need of a complete overhaul