When mine expired, the first offer I got wasn't great so I held back and I think it was only about three weeks before I got a much more generous offer (I think it was £1.50 a month).
As for content, once you get out of the Albion bubble there are some really interesting deep dive articles on...
Never paid full price but happy with the different discounts offered. If I don't get an offer at renewal I just cancel as it is only usually a few weeks before a new offer comes up.
As others have said, there is some great journalism on the site if you have time to read, especially if you have...