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This is yet another big issue though - the complete and utter disconnect between what is in stock at the Amex shop, the Churchill Square shop, and what is available online.

Exactly this. I AM HAPPY TO GIVE THE CLUB MONEY FOR GOODS JUST MAKE THE GOODS GOODER.

Yes, disclaimer for anyone who thinks I'm moaning - Tony Bloom is the greatest thing of all time ever. It's just an odd disconnect we have in this one area - I'm also confident it will all be brought in line eventually also. I wonder if it needs some marketing GURU to come in or something...

Comfortably lagging behind every other facet of the football club. By some distance. World class club, with a League One Club Shop/Merchandise division.