They always are. Every time they are released.
I think it's because people have different expectations over what they want from a kit.
This site is largely middle aged blokes or older gentlemen who want something tidy, or nostalgic, that they can wear as a fashion item sometimes, or to games...
I don't really care about shirts. Haven't bought one since I was a teenager.
As long as it's not really shit looking, and as long as it's popular with the kids (which it will be) and we sell a lot, then I'm happy.
That said, this one does look quite COOL. If it were £50 cheaper I'd probably...