The Undav who scored 5 PL goals in 617 minutes played, or a goal every 123 minutes, which puts him in the Top 10 of all PL players last season?
That Undav?
...unless, of course, their current club has the good grace to allow them to leave on sensible terms - I would hope (and expect) that the Albion would be such a club.
In a standard 'release clause' that figure is the maximum. Any buying club can pay that much, and not a penny more, to sign the player from the selling club. The selling club has no further say over it and no opportunity to further profit, with the ultimate buyer solely down to the player's pick...