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A slight antidote to all the negativity around LinkedIn. I once posted on my LinkedIn account that I was available for contract IT testing work. As a direct result of that, I landed a contract at Lloyd's Bank and was there for nearly three years. Don't dismiss LinkedIn.

From what I've read, he could cover the whole of Europe, but if he feels he needs to focus, then yes, he could provide a northern European focus. A Scandinavian version of Tim Vickery. This need not be in place of the SEO of course. There's no reason why he couldn't do both.