It sits somewhere between having too much money to be allowed to suffer from mental health issues and being labelled a Champagne Socialist if you'd like to see a little help given to the poorest, most vulnerable members of society.
The danger here is the opposition running on a campaign footing of "well the voting public couldn't possibly be that daft - it'll never happen" a la Remain/Clinton, rather than offering a compelling alternative, which is where we end up with another Brexit/Trumplestiltskin/dose of these lying...