ime USians usually say "daa-ta" long "a". there are a few and New Zealanders (and Canadians?) who say "dar-ta" which is always daft in database, switching a in the same word :shrug:
oh and another philistine.
its on scone (own scone is posh not southern), and cream then jam. you'd not put jam then butter on toast. jam first is just a perversion by whichever county insists on that to be different.