Absolutely, just did a bit of research and this price action is fairly typical (this isn't she has, but cant get that on Amazon).
Goes through the woof end of last year.
Just getting in a new order of dry dog food, for our, er, dog, and it has gone up ~30%+ since I last ordered some end of last Year.
Looking at other brands and seeing similar price increases, used to be ~£35 or, now ~£45+.