Added factor - the Christmas deccies will be fighting for space with all the World Cup clobber. You won't be able to move for flags, tinsel, footballs, trees and fairy lights.
Interesting development.
I'm WFH today, so as is my WONT, I minced along for a cheeky bit of lunchtime lubrication at my local, which happens to be a Greene King. On settling down with a pint, a paper, and a bag of cheese and onion Discos, a couple of the staff were pinning up a load of those...