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But, of course, historic achievements don't get you points at Eurovision. Again, it's no coincidence that Sam Ryder and his song have links to Ed Sheeran and Dua Lipa - who, along with Adele, are the UK's best-performing pop artists in 2022. So, yes, we are trying to win, rather than throwing...

Amazing what a social media star with a fanbase across Europe can do with Dua Lipa's management and producer, and a song created with an Ed Sheeran co-writer (Thinking Out Loud etc). Think we might have cracked the formula here. :thumbsup: