I and many of my chums frequently listen to music from all over the globe. I can understand most of the french stuff, a bit of the Scandinavian stuff though Wardruna has me stumped :-)
I think a lot pf people listen to global music. Minds are open in this house.
As for English language music...
I can’t stand it but then I’m not the target audience. However, it gives people a great deal of fun, it’s a bit of a laugh and people enjoy it. Doesn’t seem like wasted money to me.