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No, although ‘sustainability’ is all the rage currently yet no one can decide what it really means from an audit perspective. It’ll probably take years to define, never be upheld and of course by then be too late. I’m cynical with good reason. See far too many c suites never walking the talk.

This. Lot of time for Dairy Farmers like close friends of mine who care more for their animals than anyone with a passing interest would care to know. Dairy Industry too vast anyhow to tar everyone with same brush. Don’t need to watch anything to know that. So hope people also realise many...

Cold hard reality really. No one should really beat themselves up about, we all have a budget, all have choices to make. What does grate me is more people choosing to remain ignorant and then throwing their hands up in outrage when the latest programme comes out. Price is what you pay, value is...

Precisely. I get sick and tired of telling people that cheap food shouts supply chain malpractices, whether that’s modern slavery, animal welfare, illegal plantations, adulteration etc. You are literally a bit stupid, ignorant or both if you think it’s possible to BOGOF 2 chickens for a fiver...

Evolution of Agricultural systems for anyone interested goes something like this. 4 basic revolutions to date. 1st stage (50,000 BC) Hunter gathering 2nd (5,000 BC) Farming, arable and pastoral 3rd 1950+ mass manufacturing/technical advancements eg Chorley loaf 4th 2010+ Cell cultivation Note...

Nope, far from and I applaud your actions. My disparaging comment was more aimed at the billions who either don’t care or aren’t in a position to. Which means, as you say, change occurs at such a slow rate as to not make the required difference to eg Climate change. The other reason for my...

I love these exposes. They’re like University research where for £2million they’ve prove beyond doubt that wheels are round. Frankly most people couldn’t give a shit and that’s the truth. Hence why it happens. Next week: Free range chicken which ain’t that free….