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Bloom has more data on football than (probably) any other individual/group on the planet. He uses that data in a multiplicity of sports to get a marginal gain for his syndicate. That data drives and influences the Albion’s recruitment. As soon as the narrative of ‘influencing’ events is...

Why? Bloom’s & Benham’s advantage is that they have built extremely sophisticated big sporting data analytics companies. They don’t kick a ball for their respective clubs.