As noted earlier the hottest ticket this year will be Man United. I got my Mrs a ticket for the Arsenal game and her grateful response was "Why have you done that and not waited for when Ronaldo is playing?"...
You'll only be wrong if all the newly found seats get sold quite quickly today. Otherwise you are absolutely right that maintaining the perception of excess demand and scarcity is VERY important to the club's strategy.
That's pretty much what I would have thought.
But I guess the key thing we don't really know is the current elasticity of demand for STs. Presumably Barber & Co are sufficiently bullish that going forward they don't need to look after STs by more favourable use of the Ticket Exchange...?
Yes, I did that too. Assumed it needs a phonecall or something but could just be a cock-up that they haven't been blacked out on the stadium map.
Presumably Barber, or more likely someone else employed by the club FT or as consultant, IS very expert in the mechanics of maximising revenue from...