To be fair, doesn't the one off ticket premium effectively do that, offering the £20 ticket share option if you think you are going to a few matches on someone else's ticket ?
(And not so aggressive with the elbow today:wink:)
Maybe it's just me, but everyone I would 'lend' my ticket to are already Albion plus members anyway for when they buy their one off tickets, so the cost to them is £20 a season, not the £45 for a single game quoted by so many on here :shrug: