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There are hundreds of millions of reasons why Bloom and his family are the man and the dynasty for this club. How many of those millions does he want to continue to bet that Ashworth and Potter are the answer to both a successful and cost effective (or at least less of a money pit) team?

It rather goes against the marketing message though doesn't it? So what next? a) A big splurge on quality players over the next two windows b) Fans realise that 15th is the best we'll ever do and realign their expectations accordingly. Barber sticks out an email thanking them. c) A miraculous...