I haven't been up there for years but get the feeling that Welsh culture is stronger these days. That and a 700,000 populace within a couple of hours is may be something they can tap in to. The facts , as you say, they are a lower league side. It you weren't around in the mid to late 70's...
It is a bit of a sheeping giant. Pretty sizeable catchment area (700,000 North Wales pop) but obviously near North West England clubs. Core fan base of about 4-5k these days but potential for much much more when doing well. I'm sure there were about 20k for the big April 1977 promotion...