I don’t really understand why people have a problem with PPV. It’s an opportunity to see your club play when not picked for Sky or BT. An extra choice as I see it. I paid a lot more in the last few seasons going to away games.
I think the club have acted quickly after it became clear fans returning anytime soon was doomed. They were then in the situation where consumer rights law would have kicked in and be liable for claims of refunds against a service paid for, but not being delivered.
Better to be a step ahead, but...