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But, equally, loads of fans have said "If you don't like PPV, then simply don't pay it". Well I'm in that camp. I've been vocal on here and elsewhere, but have no intention of emailing the club. I'll be protesting by keeping my wallet closed. See also...

Occured to me that, to long-term Sky Sports subscribers regular televisied matches are going to almost feel 'free' over coming months. The £14.95/match PPV cost makes the £19/month offer look incredible value. Which, I guess, is probably the whole point of this PPV exercise. After all, we're...

For the record, I have too.

Tony Bloom is obviously not involved in the Albion to make money. But, then again, he's not employing execs on £1.5m+ salaries for the LOLs. Paul Barber's job is literally to squeeze what he can from supporters to help fund Tony's dream, whilst keeping fans onside. Starting to wonder how much...

Absolutely right BUT what I'm saying is: there's only so much I'm prepared to pay. And in this particular case, the football industry's greed will lose them revenue. And as a side-issue, it has me seriously considering my investment in the sport. Fan-free matches really aren't that compelling...

I don't have much time or inclination to watch many matches as a neutral, so I don't usually subscribe to Sky Sports. Just can't justify it. (I do, however, have Amazon Prime.) But I signed up to Sky Sports (£18/month) and BT Sports (£25) so I can watch ALL Albion matches during the Covid-era -...

You asked how Albion should be doing differently. I listed options which could have been put to the Premer League panel, or been implemented by the Albion. It all comes back to fan consulation - or lack of.

* Cheaper prices * A small supplement on existing monthly TV subscriptions * An option to pay a flat fee for Albion matches each month * A discount for Albion STHers (or take it off money already paid) Just some of the options which could have been discussed in a fan consultation.

We all know Tony is a Brighton fan through and through - a good guy. But if your representative voted to charge £14.95 for PPV matches in the Covid era, and without fan consultation, you're on the side of the moneymen.

https://twitter.com/HLTCO/status/1315553137583943681?s=20 1315553137583943681

B*llshit. It's totally acceptable to be a loyal Brighton & Hove Albion fan and be concerned about the way the game is going. Premier League football is ridiculously expensive to follow in the UK - in any form. Why is it so different to Bundesliga?! The moneymen will keep rinsing fans for more...

IF they're released....

Judging by the backlash, I suspect it was plucked out of the air - or "as much as we can get away with". No-one has made mention of any fan consultation.