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The club are not in a position to totally control player wages in reality in order to stay competitive. The whole player wages/transfer fees/ agents fees etc is a bigger issue that can only be addressed by the football world in general

So when you consider that the match charge is to be £14.95 and a portion of that goes to the media provider then there isnt a cat in hells chance of recouping the normal match income with PPV

As i replied to another poster You can always reduce prices but increasing them is harder

You can always reduce prices but increasing them is harder

Products are priced and sold based on supply and demand. The market price for a product is set by the market. In this instance if the market is prepared to pay £15 for the product then thats what it will cost. However if customers aren't prepared to pay that then the price will probably reduce