Likewise with players too. Harry Kane could be the top scorer in PL history but never win a trophy, whereas John O'Shea has 5 PL's, a FA Cup and Champions League.
Leeds fans are outraged we see them as direct competitors. Apparently because they were good in the Championship last season, they are nailed on for top 10 this year.
They need to realize, anyone outside of the top 6 is a direct competitor.