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obviously the numbers I used are not accurate - I was just giving an example of MORE profit to be had for the club if the club go with the Nike template

I agree with you, I'm just saying thats roughly how the conversation goes and most clubs wont be that confident so will go with the Nike template option

The actual facts are crudely something along these lines; Brighton "lets discuss our next seasons kit" Nike "you can have this standard template shirt - we'll give you it for £19 per unit and you can probably sell it for £50 per unit, making £31 per unit for the club" Brighton " but we'd...