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My experience is that big shot clients don’t like Hi or Hey at all and if you know them Dear is a bit old fashioned. Just start with the first name. Peter, Etc etc Signing off with “Best” If it’s a complaint or query to a big impersonal company To whom it may concern

I guess “Yo” is a bit passe now?

“Hey” and then the first name seems to be the go to. I am too old to do that though :shrug: