Amex is what the stadium’s called. It’s there constantly so may be more effective than a one off advertisement. If they advertise American Express on the screens, which is what I was talking about, then I’ve never noticed. I will never own an American Express card.
Anyway, to sum up: I hope...
I ignore advertising at football. It’s the visual equivalent of white noise. It leaves no impression on me whatsoever. If you asked me to name any product advertised on the big screens I couldn’t name one.
Unconvinced in general by one-off happenings. I’d have thought an ongoing programme would have been a much better idea, linked with the website, Seagulls TV etc.
One-off events are soon forgotten. They just reek of box-ticking. A video before the game to launch the initiative would be...
Mental health awareness is very important but I’m unconvinced that a one-off event before a football match will do any good. It just seems like a checklist approach. “Well, we got them to play a video before a football game so that’s that sorted for the next twelve months.”