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Ah, but up 16% - was that the number of items sold or the extra £££ receipts - i.e. by volume or value? Also, do people really arrive much earlier just to consume the food and drink? If that is really true, I'd be flabbergasted ...

I think there might be a reasonable correlation between a concourse food & drink price reduction and a longer queue / delay to pay ... simple economics again, price controlled demand ...

It's called "captive audience" ... Whenever, the ONLY alternative is to go without, laws of economics say premium [aka rip-off] prices will prevail. It's a fact of life that we should have all be taught by our parents on our very first visit to the cinema. Can't believe anyone is needing to...