No idea. But, just guessing, it’s a 16% increase in items sold. It would be mightily impressive if I’m wrong and slashing prices 50% yields a higher financial turnover.
The article says they are arriving earlier to consume food and drink. To be fair, US culture is different to ours and if you...
The article states that beer and food sales went up 16% and this was partially driven by people arriving much earlier. Maybe the queues weren’t longer?