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Bit of a difference ..... don’t think we’ve ever had a sponsor actively take the pi** out of the club or Brighton as a town like the video shows them doing. Interesting idea gone WAY to far in my opinion..... got some interest which was great for the club I’m sure but can’t help thinking it...

Should have left it at the shirt as a PR stunt. The video that accompanies the announcement makes an absolute joke out of the club.