The last word on this. FUNNY.
https://www.theguardian.com/football/ng-interactive/2019/jul/23/david-squires-on-new-football-kits-betting-and-banter?CMP=share_btn_tw
It's not a joke, as such. It's a marketing stunt. That's what Paddy Power do.
They've produced a handful of shirts with an intentionally OTT design which specific FA rules don't allow.
Huddersfield and Umbro obviously in on it. God knows why they'd agree to it.
Expect a real shirt to be...
The depressing thing about this stunt is that even media outlets and punters who knew it was a joke have shared the story anyway.
Now this is just a marketing stunt and ultimately harmless, but the same happens with hard news stories too. We live in a world of misinformation. Terrifying, really.