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Whilst it doesn't suit your timescales, to be become an established PL club you need huge sums of cash and a blatant disregard for FFP or it needs to be a sustained long term operation that will have periods outside of the PL. The reality is that it is now a closed shop. Vested interests mean...

This... TB is a wise man and knew that we weren't going to be "established" at the first time of asking. The game is to stay up as long as possible, regroup and have another go. We will progressively get a better and better squad until we go up with a PL-ready team and not just a PL-ready...

The strange thing is, many of us talk about the "ups and downs" but actually there is a whole generation of fans who have never seen the Albion relegated. Under about 20yo you will have no recollection of us going down. Been 13 seasons of just up now. Above a certain age and you can be quite...