So effectively that is when all seats are sold. Seems a bit mad as it can remain for ages with one or two individual seats dotted around the stadium, preventing the ticket exchange from kicking in. I'd have thought most people, especially casual fans, are looking for at least a pair of tickets -...
The whole ticket exchange thing seems odd to me. Is it literally when there are NO tickets left at all? I wonder if it would be better if it kicked in when there were only single seats and disabled areas left. Ok, the single seats might then be an even harder sell - but it would surely encourage...