I've just got one of these in my inbox. I'm wondering if it's peculiar to my son's school, or something more widespread. Another pledge was to give up meat for a week, which he enjoyed doing.
Care to share a link to this from, for instance, the police or a respected newspaper site?
If you can't, then plenty will draw the conclusion that you speak a load of drivel, and that this is just the latest instance of it. On this, if there was anything to what you've said, The Argus would have...